In 2018, let creativity rule and support your omnichannel approach with these four innovative enhancements:
1. White Toner
White 5th color on colored media has an instant impact on invitations, promotional materials, graphic artwork, window clings, store displays, decals, packaging, transparency overlays, and more. Utilizing white toner allows you to promote your business beyond basic ways, helping you to stand out and draw people in. Dramatic effects on dark colored media bring images to new heights with the ability to maintain accurate colors and print halftones. You can also imitate metallic or foil for a remarkable effect and expensive look, for a lower price.
2. Clear Toner
With clear 5th color, distinctive patterns can be applied as a cost-effective way to achieve security, authenticity, and/or image enhancement. Clear toner enhances certificates, tickets, gift cards, coupons, and embed seals to ensure security. Boost product photography and brand logos by providing extra impact for business cards, brochures, sell sheets, and more. It delivers a polished look that cannot be matched.
3. Synthetic & Specialty Medias
Another way to stand out from your competitors is to create pieces using unique, specialty medias. Creating things like direct mail magnetic pop-out cards, store window displays, customer cards, menus, and more with innovative formats will not only drive traffic, but when paired with variable data (customized), will skyrocket some ROI.
4. Oversized Print with Clear & White Toner
Want to go big on some brochures, posters, menus, catalogs, program guides, direct mail and more? No need to go offset anymore! Tell your customer your story in a much larger sense by encompassing your client or prospect within your brand image.Going with a full-sized tri-fold brochure, for example, not only has a high-end look but allows you to eliminate saddle-stitch finishing and does not require staples (easy peasy and environment-friendly).